It’s a little-known adage embraced by many songwriters and a mantra that guides Mori Einsidler’s writing in every form it takes. A Northwestern University graduate and Los Angeles-based college essay specialist and songwriter, Mori is defined by her knack for hooky, authentic storytelling.
Since 2015, Mori has specialized in college admissions essays. She has helped countless undergraduate and graduate school applicants pen outstanding essays for admission to top institutions, including Harvard, Stanford, Duke, UPenn, Northwestern, Columbia, Cornell, UChicago, UCLA, UC Berkeley, Pomona, Wellesley, Bowdoin, and many more. Her ability to connect deeply with students and foster a welcoming, collaborative environment where they feel empowered to write about personal experiences sets her apart. Her students come away from the college application experience with more than just improved odds at enrolling at their dream schools—Mori makes the process fun and helps them discover themselves and their love for writing along the way.
Mori’s keen ability to help students of all kinds weave their experiences into memorable personal narratives was first honed in a somewhat unexpected place: the recording studio. When she’s not coaching students on how to craft the perfect college essay, Mori can be found professionally co-writing and producing music. Shepherding musical artists through the delicate process of telling their stories through song has molded Mori into the uniquely collaborative, empathetic, and innovative writing coach she is today. Music Mori has worked on has been licensed for internationally televised ad campaigns, movies, and hit television shows, including Chicago PD, Ru Paul’s Drag Race, The L Word: Generation Q, Younger, Cribs, Teen Mom, and many more.
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